Falabella
E-Commerce App.
Development of a native e-commerce application for Android and IOS devices for one of the main retailers in Latin America.
Industry: Retail
Client: Falabella
Service: Agile Dedicated Teams.
Engagement Model: Dedicated Teams.
Technologies: Java Android y Objective-C.
Background.
Group Falabella is one of the main retailers in Latin America who decided to deepen their e-commerce strategy by developing a native application for IOS and Android devices, seeking to implement an on-channel strategy that would allow it to achieve its business objectives.
Challenges.
Falabella sought to offer an excellent mobile experience to its clients through an application that meets the highest standards in the industry, following the best practices of UX/UI.
Business Goals.
Offer a large stock of products with as much information as possible: images, description, price, etc. Possibility of updating information in real time. Integration with other modules that allow the purchase of products, such as stock management, logistics, collections, etc.
Solution.
A multidisciplinary team was formed, capable of carrying out the analysis and technical design of the solution, taking into account the integrations and processes to be run from the back-end. For the front-end, diagrams, mocks and navigation prototypes were made so as to cover the end-to-end user experience. A native development for IOS and Android was carried out, complying with the best development practices, as well as code review and testing planning and execution. Once the solution was commissioned, corrective/evolutionary maintenance was performed, as well as general support for the app.
Results.
An application aligned to quality and usability standards was launched on the market, having an attractive design, as well as a high focus on the user experience, being able to guide you through the entire app. The application was quickly adopted by users, generating an increase in channel traffic, as well as transactions made through it. The application received the 2015 Chile e-Commerce Award for the best mobile e-commerce application of the year.
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